Reporting & Analytics

See what is really working with accurate tracking, clear dashboards and reporting you can trust.
GA4 Setup • Tag Manager Configuration • Dashboard Builds • Insight Reporting

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Reporting and analytics made clear

Tools, dashboards and tracking that help you see what’s working, understand your results and make confident data-led decisions.

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GA4 and tracking setup

Accurate events and conversions that show the real picture behind your traffic and performance.

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Looker Studio dashboards

Clean, branded dashboards that highlight the numbers that matter and cut out the noise.

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Performance insights

Readable reports that turn data into clear actions for improving marketing results.

Clear data, simple dashboards and dependable tracking to guide better decisions every month.

Reporting and analytics services

Below are the reporting and analytics services available to help you make sense of your data. Whether you need clean GA4 tracking, a dashboard you can rely on or ongoing reporting, everything is focused on clarity and helping you move in the right direction.

Google Analytics and Google Tag Manager logos on a blue background with a stylized web browser icon and gears.

GA4 & Tracking Setup

Make sure your data is clean, accurate and useful.

What we can do for you:
✔ Full GA4 setup and event structure
✔ Tag Manager configuration & custom events
✔ Lead tracking or e-commerce setup
✔ Conversion validation and troubleshooting

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Screenshot of Looker Studio analytics dashboard showing user performance data with graphs, tables, and filters.

Looker Studio Dashboards

Easy-to-read dashboards designed to help you understand performance at a glance.

✔ PPC, website and funnel dashboards
✔ Integrations with GA4, ad platforms & CRM
✔ Clear layout, branded for your business
✔ Optional training so you feel confident using it

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Illustration of a rising bar graph with an upward arrow, a magnifying glass, and a loudspeaker icon on a blue gradient background.

Marketing Performance Reporting

Regular insight and support to help you improve over time.

✔ Monthly or quarterly reports
✔ Key performance breakdowns
✔ Plain-English recommendations
✔ Optional call support ✔ Ideal add-on for PPC or CRO clients

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How we help you get clarity from your data

We make analytics simple and useful so you can make confident decisions without the overwhelm.

1

Understand your goals

We begin with your business first. What matters to you and what success looks like.

2

Review your current setup

We check GA4, Tag Manager, events and dashboards so the right data is collected.

3

Set up reliable tracking

We create or tidy events and conversions so you can trust your numbers.

4

Turn insight into action

Clear explanations of what the data means and what to do next.

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Support when you need it

Monthly reporting or one-off help. Your pace and your goals.

  • 24North Digital helps businesses set up and improve their marketing measurement. This includes GA4 and Tag Manager setups, checking conversion tracking, creating clear Looker Studio dashboards and reviewing data quality so you can trust the numbers you are looking at.

  • Yes. We often work with businesses that already have GA4 or tracking in place but are not confident in the data. We review your current setup, identify issues such as duplicated conversions or missing events and recommend changes to make reporting more accurate and useful.

  • GA4, Google Tag Manager and Looker Studio are our main tools, but we can also work with other platforms you already use, such as Meta Ads, LinkedIn Ads and CRM systems. Our focus is on joining up the data you have, focusing on your current tech stack.

  • Yes. We build dashboards that are designed to be easy to read and focused on the metrics that matter to your business. This often includes leads, cost per lead, key traffic sources and high level website performance, rather than long lists of complex numbers.

  • Both. You can choose a one off project, such as a GA4 and tracking review or a new dashboard build, or ongoing support where we regularly review performance, update reporting and highlight what needs attention each month.

FAQ’s

These FAQs cover how 24North Digital supports businesses with reporting, tracking and analytics. We help small and medium-sized businesses across Cheshire and the UK make sense of their data, fix tracking issues and build clear, simple reporting that shows what is really working in their marketing.

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Get in touch

Whether you want clearer reporting or a more reliable view of your marketing performance, this is a strong place to start. Share a few details about your goals and current setup and let’s work together on building foundations for smarter decision-making.

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Audits and Consultation
Step back and review everything with a structured, data-led audit.
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Why Businesses Choose 24North Digital

Trusted by teams who value accountable marketing, clear insight and consistent results.

  • Experienced and Qualified Expertise

    CIM certified with more than half a decade of practical experience across more than twenty industries, including trades, retail and B2B.

  • Accountable Campaign Management

    We handle budgets from £500 to over £500k with a focus on efficiency, clear ROI and responsible scaling. Every decision is backed by data.

  • Transparent Reporting

    Reports are clear, actionable and easy to understand. You always know how your campaigns are performing and why.

  • Privacy first tracking setup

    Analytics and conversion tracking follow GDPR standards and are configured safely from the start.

  • Focused on conversions

    We optimise for real results, not vanity metrics. Every test and improvement aims to increase quality leads and meaningful growth.

  • Modern tools and practical delivery

    AI powered tools and data systems help us deliver faster insights and stronger outcomes while keeping strategy human and clear.

Who We Work With

Supporting sole traders, small businesses and growing brands across key sectors.

  • Trades and Home Services
  • Clinics and Healthcare
  • Professional Services
  • Construction and Property
  • B2B and SaaS
  • Hospitality and Local Retail Hospitality and Local Retail