Digital Marketing Audits & Strategic Consultation

Get a clear view of your marketing performance with honest, practical audits that highlight what to fix and where to focus next.
Full Marketing Reviews • Channel Analysis • Performance Insights • Actionable Priorities

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Audits and consultation built for small businesses

Clear, independent reviews that highlight what’s holding your marketing back and what to fix first. Practical guidance, not jargon, so you know exactly where your time and budget should go.

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Marketing performance audit

Search, social and analytics reviewed for wasted spend and missed opportunities. Straightforward findings with clear priorities.

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Website and conversion review

Your key pages checked for usability issues, confusing layouts and points where customers drop off. Simple changes that improve enquiries.

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Tracking and measurement check

GA4, events and reporting verified so your numbers are reliable. Fixes and recommendations written in plain English.

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Consultation and roadmap

Ongoing sessions to guide decisions, support your team and shape a simple quarterly plan focused on results.

A practical approach, clear direction and improvements that build month after month.

Audits and consultation services

Below are the audit and consultation services designed to give you clarity on your marketing and website performance. Whether you want a full review, help improving conversions or guidance on next steps, everything is focused on simple explanations and actions you can rely on.

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Performance Audit

A clear, expert evaluation of your paid marketing activity.

What we can do for you:
✔ Google, Meta, LinkedIn & Bing review
✔ Campaign structure, targeting & bidding checks
✔ Wasted spend & improvement opportunities
✔ Competitor & search intent review (where relevant)

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Conversion & Experience Review

Understand why users convert or don’t and how to fix it.

What we can do for you: ✔ Landing page & funnel review
✔ CTAs, forms & content clarity
✔ Heatmap/session insight (if available)
✔ Priority conversion recommendations

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Consultation & Guidance

Actionable support, not theory.

What we can do for you: ✔ 1:1 walkthrough of findings or report overview
✔ Simple, prioritised action plan
✔ Option to support implementation
✔ Ongoing guidance available if needed

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A simple, clear audit process

Easy to follow, built around your goals and focused on the quickest wins for your website and marketing. No fluff. No jargon. Just practical insight you can use.

1

Understand your goals

We start with your business, your market and what you want to improve right now.

2

Review your setup

Your website, ads, tracking and user journey checked for gaps and missed opportunities.

3

Share clear insights

Plain-English findings that show what’s slowing you down and what to fix first.

4

Prioritise actions

A simple, realistic plan with quick wins and bigger improvements in the right order.

5

Support when needed

Implement changes yourself or get ongoing help, reviews and guidance at your pace.

FAQ’s

These FAQs explain how 24North Digital supports businesses across Cheshire and the UK with digital marketing audits and one-to-one consultation. Our goal is to give you clear, practical guidance on what is working, what is not and where to focus next. Whether you need a full review of your marketing setup or help making sense of your data, these answers outline what to expect.

  • Our audits review the key areas that affect your marketing performance, such as paid advertising setup, tracking accuracy, conversion journeys and website experience. We identify issues, highlight opportunities and provide clear recommendations you can act on straight away.

  • Yes. We offer one-off consultation calls as well as ongoing advisory support. These sessions can cover paid media, website improvements, reporting, GA4, tracking, or general marketing strategy depending on what your business needs.

  • Yes. Many businesses come to us while their ads or website are already live. Audits help identify what is holding performance back and give you a clear action plan to improve results without needing to start from scratch.

  • All recommendations are practical, prioritised and written in plain language. We focus on changes that will make the biggest difference to your performance, whether that is fixing tracking, restructuring campaigns or improving the way your website converts visitors.

  • Yes. You are free to use the recommendations however you choose. Some clients implement the changes themselves, while others ask us to support implementation or ongoing optimisation. The audit is designed to give you clarity and control either way.

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Get in touch

Whether you want a clear review of your marketing or support deciding where to focus next, this is a great place to start. Share a few details about your goals and challenges and let’s work together on growing your business goals.

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Related services

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Paid Advertising
Turn audit insight into targeted ad campaigns that bring in better leads.
Explore paid advertising
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Website & Conversion Support
Fix UX issues, tidy up key pages and improve conversion rate with small focused changes.
Explore website support
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Reporting & Analytics
See the impact of improvements with clear dashboards and reliable tracking.
View reporting services

Why Businesses Choose 24North Digital for Audits and Consultation

Independent reviews, practical guidance and measurable actions that improve performance and user experience.

  • Proven audit expertise

    Performance audits that surface wasted spend, technical gaps and quick wins across PPC, SEO and analytics.

  • Conversion and experience review

    Page clarity, forms and navigation assessed to remove friction and lift conversion rate on key journeys.

  • Evidence led recommendations

    Findings prioritised by impact and effort with a clear plan your team can implement and measure.

  • Consultation and guidance

    Regular sessions to review results, answer questions and shape the roadmap for sustainable growth.

  • Tracking and compliance

    Analytics, consent and events checked and fixed so reports reflect reality and decisions are informed.

  • Clear reporting you can share

    Readable summaries, screenshots and next steps that keep stakeholders aligned and projects moving.

Who We Work With

Supporting sole traders, small businesses and growing brands across key sectors.

  • Trades and Home Services
  • Clinics and Healthcare
  • Professional Services
  • Construction and Property
  • B2B and SaaS
  • Hospitality and Local Retail Hospitality and Local Retail