PPC Management, Google Ads & Paid Social Advertising

Full-funnel campaigns across Google, Meta, LinkedIn and other ad platforms with AI-enhanced testing and transparent reporting.

Keyword & Audience Strategy • GA4 Conversion Setup • A/B Testing

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Paid media strategy that works in the real world

A simple, repeatable approach that connects your budget, audience and messaging so ads turn into real enquiries.

Know who you need to reach

Turn your customers into clear groups like new visitors, warm prospects and ready to buy. Match each group with simple offers and messages that make sense to them.

Test what you say and show

Try different headlines, images and offers in a structured way so you learn what gets clicks, calls and enquiries instead of guessing.

Pick the right channels

Use the platforms that fit your customers, from search to social, with sensible budgets and clean account structures that are easy to scale.

Measure what matters

Track the leads and sales that count, use clear dashboards and take weekly actions that reduce wasted spend and improve lead quality.

No jargon. Just a clear plan, steady testing and compounding improvements every month.

Paid advertising services

Paid ads are one of the fastest ways to bring in more enquiries and get in front of the people already searching for what you offer. With a clear plan and the right setup, across platforms like Google, Meta and LinkedIn work together to drive reliable, high-quality leads.

Google Ads logo plus Bing Ads logo on a gradient background.

Search Advertising

Laser-targeted PPC campaigns built to capture ready-to-buy customers and scale profitably.

What we can do for you:
✔ Campaign strategy & build
✔ Testing roadmap & optimisation
✔ AI-enhanced keyword & audience research
✔ Smart bidding & budget control
✔ Conversion tracking setup
✔ Weekly performance improvements

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Paid Social Advertising

Turn attention into traffic, leads and sales with creative-first paid social campaigns.

✔ Campaign strategy & build ✔ Creative testing & optimisation
✔ Retargeting audiences
✔ Funnel-based messaging
✔ AI-assisted creative idea generation

LinkedIn logo with the text 'Ads' next to it.
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LinkedIn Ads

Ideal for high-value B2B services.

✔ Campaign strategy & build ✔ ICP targeting + job titles + industries
✔ Lead Gen forms or landing page strategy
✔ Performance optimisation + nurturing insights
✔ AI-supported audience research & creative angles

Screen showing six social media app icons, including X, Instagram, YouTube, Facebook, LinkedIn, and Reddit.
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A clear, simple paid media process

Easy to follow. Built for small businesses. Focused on turning ad spend into real enquiries.

1

Set goals and audience

We get clear on what you want and who you need to reach so the strategy fits your business.

2

Build the foundations

Clean campaign structures that are easy to manage and ready to scale.

3

Test ads and messaging

Quick A/B tests to find what brings in leads for the lowest cost.

4

Measure and improve

Simple dashboards and weekly actions that reduce waste and improve results.

FAQ’s

Here you’ll find answers to common questions about our paid advertising services. 24North Digital manages campaigns for businesses across Cheshire and the UK, covering Google Ads, Meta, LinkedIn, Reddit and Bing. These FAQs explain how we approach strategy, budgets, optimisation and reporting so you know exactly what to expect when working with us.

  • We manage (but are not limited too) Google Ads, Bing Ads, Meta Ads for Facebook and Instagram, LinkedIn Ads and Reddit Ads. This includes full setup, optimisation and ongoing performance management for businesses across Cheshire and the UK.

  • Yes. We regularly audit and rebuild campaigns that are not delivering results. We fix issues such as poor targeting, incorrect tracking, inefficient bidding and weak creative. Our goal is to stabilise performance quickly and scale your results in a structured, measurable way.

  • We work with a wide range of budgets, from small local businesses starting with a few hundred pounds per month to brands investing £5k to £120k across multiple channels. We tailor your strategy to what is realistic, effective and sustainable for your goals.

  • Most businesses begin seeing meaningful results within the first four to six weeks, depending on your industry, budget and goals. We build campaigns using proven structures and tracking setups so performance improves consistently over time, not through guesswork.

  • Yes. Every paid advertising service includes clear reporting so you always understand your results. This can include standard monthly reports, Looker Studio dashboards or GA4 insights depending on what you need.

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Get in touch

Whether you want to improve ad performance or start campaigns for the first time, this is a great place to begin.
Share a few details about your goals and your business, and clear, practical recommendations will be sent your way.

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Related services

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Paid Advertising
Run structured campaigns across search and social that bring the right visitors in.
Explore paid advertising
📊
Reporting and Analytics
Track performance properly so you can see which channels are working.
View reporting services
🔍
Audits and Consultation
Review your website, ads and data with independent, honest feedback.
See audit support

Why Businesses Trust 24North Digital

Calm, accountable performance, from sole traders to established brands.

  • Qualified, Proven Experience

    CIM-qualified; more than half a decade across 20+ industries. Local service, B2B, and growth brands.

  • Accountable Budget Control

    From £500/mo to £500k+/mo — we protect CPA and ROAS while scaling responsibly.

  • Transparent Reporting

    Plain-English updates and clear dashboards. You’ll always know what’s happening.

  • GDPR-Aligned Tracking

    Privacy-safe setup and responsible data practices from day one.

  • Conversion-First Mindset

    Beyond clicks: landing page and funnel improvements that drive real outcomes.

  • Modern, Practical Tooling

    AI-assisted research and analysis to speed up insights — no hype, just useful.

Who We Work With

Supporting sole traders, small businesses and growing brands across key sectors.

  • Trades and Home Services
  • Clinics and Healthcare
  • Professional Services
  • Construction and Property
  • B2B and SaaS
  • Hospitality and Local Retail Hospitality and Local Retail